Honda Accord - nothing to do with MX5 but awesome video

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DBM58
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Honda Accord - nothing to do with MX5 but awesome video

Post by DBM58 » Wed Jul 25, 2007 9:00 am

I woke up to a Little Ray of Sunshine in my email this morning, in the form of the note and link below. It has nothing to do with MX5s but is well worth a look anyway.

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of u us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in Internet history.

Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voice-over Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.

http://www.albinoblacksheep.com/flash/honda.php
David

WAY TC
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Post by WAY TC » Fri Aug 24, 2007 11:53 am

man, that wouldv taken some time :shock:

zorruno
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Post by zorruno » Fri Aug 24, 2007 1:23 pm

...and it was made over 4 years ago...
(z)

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